Product Design · Branding & Development
Brightfox
Transforming Brightfox, a proptech company providing technical solutions to the property industry. An end to end redesign of the website and branding to increase leads.
Overview
Spanning over one month, I was involved in creating mockups of potential designs based on the client's needs, creating stylised image content of the company products being used, and then implementing the website.
- Role
- Design & development
- Duration
- 1 month
- Tools
- Adobe XD, Photoshop, Illustrator, Premiere Pro, Nuxt.js, Tailwind CSS
I used the Adobe Creative Suite as my main design tool – XD for mockups, Photoshop/Illustrator to create product examples, and Premiere Pro for video editing. Development wise, I used Nuxt.js and Tailwind CSS to build the website.
The problem
The previous website hadn't been touched in over five years — and it wasn't generating leads.
Brightfox is a software company that has established itself within the proptech industry. The goal of this project was a complete redesign of the company website to generate more leads. The previous website was built on Umbraco and had not been updated in 5+ years, meaning that there was definitely some room for changes. My role was to oversee the project from design to development.
The solution
One of the main challenges was to keep the majority of the text content as per the client's request. Seeing as there was a large amount of text content to work with, my approach was to present the information in a way that was not only visually appealing but accessible to the user. An emphasis was put on imagery since the best way to sell a product is to show it. The old case studies were binned and more recent ones were displayed instead. I kept the overall design simple and kept the original colour scheme, orange, but branched out with different shades to add more depth and dimension.
Reflection
Working in a very small team taught me how much process can change as a team scales. We could get away with things like working directly on the master branch, but it also highlighted why clearer development workflows and safeguards become essential as more people contribute.
I also became much more confident designing responsively. Starting with smaller screens and progressively scaling up made it easier to prioritise content, simplify layouts and create experiences that worked consistently across a much wider range of screen sizes.
Finally, I learnt that designs rarely make it through development completely unchanged. Technical constraints and implementation decisions are part of the process, so close collaboration with developers became just as important as the initial design itself.